CARBONDALE, IL (KFVS) - Pink Ribbon Bagels celebrate 10 years of fighting breast cancer.
In October, in honor of Breast Cancer Awareness Month, Panera sells the Pink Ribbon Bagel with a portion of the proceeds from each bagel going to a variety of breast cancer causes throughout the country.
Panera says donations from the sale of the bagel have now raised more than $1 million for breast cancer charities. They say they hope to make 2011 the largest year for donations ever.
The concept began in 2001 when Sue Stees, co-owner of 18 Panera Bread franchises and a breast cancer survivor began searching for ways to help other women fighting the same disease. She developed the Pink Ribbon Bagel and sold 27,000 of them in the first year.